Swift Group have all-time record start to the 2015 Season
Swift Group, the UK’s leading touring caravan, motorhome and holiday home manufacturer are celebrating an all-time record-breaking start to a new season with sales for the Groups touring caravans, motorhomes and holiday homes totalling well over £45 million since the season started this September.
Success started with the largest ever Holiday Home order placed in September and has continued with outstanding sales at the recent Motorhome and Caravan Show held at the NEC in Birmingham that closed on the 19th October.
The Groups motorhome sales were a massive 40% higher than last year with good sales across all sectors, including the top of the range Kon-tiki models.
Swift Group invested heavily in their Motorhome ranges for the 2015 season with the addition of SMART construction in all Coachbuilt ranges, completely new styling for the Esprit and Bessacarr ranges and a sporty new Compact Rio range. With the launch of the new Fiat cab and Bolero joining Kon-tiki with Black Edition status, the ranges have clearly tempted a wide range of buyers.
Touring caravan sales were also very close to record level performance with key star performers, Sprite up 80% and the recently launched flagship Elegance and Continental ranges, built with SMART HT construction now requiring extra production slots to meet demand.
“With promising sales and interest early on in the year and a product line-up that we felt was very strong across all market sectors, we were optimistic going into the NEC show but still a little unsure about the level of recovery in the economic market. We are delighted with the results, which show a highly encouraging sign of resurgence in the caravan market, right from entry level to the top of the range. Sales have been so good our order book is full well into next year,” Commercial Director Nick Page commented.
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