Thursday, 8 October 2015

Gearing up for a great show!

It’s that time of year again, the biggest caravan and motorhome show in the UK is not far away now. Taking place at the NEC, Birmingham, this is the show to see a wide range of our new 2016 caravans, motorhomes and holiday homes and more, all under one roof.

When and where?
Show Venue: The NEC, Birmingham, B40 1NT - Swift feature in Hall 6 stands 6-31, 6-33, 6-39, 6-41
Dates: 13-18 October 2015
Opening Times: 10am - 6pm

Covering tourers, motorhomes and holiday homes, we will be showcasing over 100 new models at the show so whatever you might be interested in come on down and have a look. Highlights of this season include;

  • The introduction of the Sprite Freedom range; extending the UK’s best-selling Sprite range and making the entry into a new caravan more affordable and ideal for first time buyers. The new Sprite Freedom range offers three popular six berth family models with all the essentials you need to get away. Built to the same high standards as Swift Group’s more expensive ranges, and featuring SMART Plus construction. 


  • Sprite is the UK's best-selling caravan range. It has revolutionised entry-level caravanning and for 2016 has a more upmarket look and feel but still remains true to its roots. Enhancements for the new season include; SMART plus construction, stylish new graphics and three opening front windows. With a wide range of layouts and options to tailor your model, you are sure to find a Sprite to match your budget.

  • New from the Sterling brand is the Eccles which features SMART Plus Construction. The reintroduced Elite, and Continental ranges which will be on display both feature SMART HT construction and the Alde central heating system. New layouts on the reintroduced Elite include the 560 single axle and 650 twin axle featuring a central washroom. There’s also the option for Alde heating on the Eccles range.  This range offers outstanding value at weights towable by most family cars. The Elite and Continental both feature the superb new Swift Command control system which includes a downloadable app to allow control and/or monitoring of several Caravan functions.


  • New from Swift, providing exceptional value for money; the Challenger, Conqueror and Elegance ranges will also be on display. The Challenger features SMART Plus construction and optional Alde heating system, whilst the all-new Conqueror and top of the range Elegance feature SMART HT construction and Alde heating system. The Conqueror and Elegance models both feature the superb new Swift Command control system which includes a downloadable app to allow control and/or monitoring of several Caravan functions

  • We will have 6 fantastic new ranges on display. SMART Plus construction features on all coach built motorhomes for 2016. At the entry level is the Escape and next level up is the Rio. Expanding the Rio range this season are two new models with more traditional motorhome layouts. The 310 has a parallel front lounge with side kitchen and a rear washroom with a separate shower cubicle and the 325 has a travelling dinette with side washroom and kitchen plus a fixed rear transverse bed which is electronically operated so it can be raised to maximise the garage space beneath.

  • The Bessacarr is a stunning mid to upper level Motorhome range with several enhancements for 2016.

  • Above this sits the all new Black Edition Bolero which is simply stunning.  The profile looks instantly different with a new GRP front pod housing an opening sky view window and a new rear panel with sportier looking lower valance.  All exterior lighting is LED with cab day time running lights, front marker lights and Swift Group’s exclusive LED rear light clusters that not only look good, they give better visibility too. Inside is a complete transformation.  New Oyster Grey curved upper locker doors have a lower gloss ‘Aralie Sen’ inlay which complements the warm white kitchen lockers and gives an extra feeling of light and space.  Chrome accents run though with a chrome strip in the lockers doors, push button catches, sockets and a new backlit entrance door handle.


  • At the top of the range is enhanced black edition Kon-Tiki. Both the Bolero and Kon-Tiki feature the all new superb new Swift Command control system which includes a downloadable app to allow control and/or monitoring of several Motorhome functions.

  • The Autocruise panel van range comes in 4 popular layouts and is still a firm favourite due to its high specification and excellent value for money.

For our new 2016 Holiday Home range we will be displaying the all new Alsace, an exciting new range that captures modern day design influences and offers a striking exterior and interior that will really appeal to those that want clean fresh design with a high specification, and the new top of the range, Chamonix Lodge, designed to offer a sumptuously equipped and spacious interior, making a truly exceptional holiday home for all year round living.

And don't forget to visit the Experts Theatre on Saturday 17th October where you can see a demonstration of the stunning Conqueror 565 from 12.30pm and Rio 325 from 2.30pm. Don’t miss out!

From our latest technology innovation, Swift Command, (visit our all-purpose demo area on stand 6-41) to our exclusive Duvalay mattresses, come along to the show and see the Swift difference... what makes us stand out from the rest.

Other highlights of the show include;

  • Carl Fogarty; All set to rev things up, he will be opening the Show on Tuesday, October 13.
  • Matt Baker; Top TV and radio presenter, as well as major caravan fan, Matt will be around on Tuesday, Caravan Club Day.  
  • Julia Bradbury; Top TV presenter and President of the Camping and Caravanning Club, Julia is will be welcoming you to the Show.  You can see her on stage at the Experts’ Theatre as well as at the Camping and Caravanning Club stand on Friendly Friday (October 16).
  • Ella Williamson; Experts' Theatre Compare. Explaining the latest technological devices and applications in a comprehensive fashion, Ella has become a popular expert guest choice for television programmes, radio, events, national newspapers and magazines.
  • Building the world’s largest LEGO ® brick caravan to celebrate 130 years of leisure caravanning; the national Motorhome & Caravan Show is aiming for a new Guinness World Record by building the largest ever touring caravan made entirely1 of LEGO bricks. Find out more here.

Book your tickets early to avoid disappointment and make a saving! Call 0844 338 7799 or book online.

We look forward to seeing you there!

Tuesday, 11 August 2015

Lawns and Beaulieu 2015
Swift Group are gearing up to showcase a wide range of exciting 2016 Touring caravans and Holiday Homes at the forthcoming Lawns show, Cottingham on 5th and 6th September 2015.
Admission is £3 per person and £7 per family. There is free parking and this show is open to the public. The annual Caravan Extravaganza gives enthusiasts from all over the UK their first opportunity to see the new season’s models. A massive accessory shop is set up within The Lawns Centre; there is a small funfair for children, hamburger and other food stalls, including ice-creams, and all sorts of other entertainments to make this a fun day out for the family.
The show will open at 9am each day and close at 5pm
Car parks will open from 8:30am

So if you are in the area or planning a trip up to East Yorkshire then why not come along and check out the very latest models from Swift Group.


If you haven't the chance to visit the Lawns show and looking for a new Holiday Home then why not visit the Beaulieu show in Hampshire. Swift will be displaying a wide range of 2016 Holiday Home models at the Beaulieu show so come along and take a look, there's something for everyone!

This HERCMA event, takes place on the Beaulieu estate in the New Forest, Hampshire. This is the main caravan holiday-home show for the south of England and features many of the “static” models already seen at The Lawns – over 150 – but no touring caravans (or motor caravans) are displayed. Some of the firms which exhibit at The Lawns book space at Beaulieu too, along with others, and each year there is something new.

The Beaulieu Show - Holiday Caravan 2015
25th to 27th September
Hampshire SO42 7ZN
Admission: £5 per car
Opening hours are from 10am to 5pm each day.

Follow the signs to Beaulieu and the signs to the Holiday Caravan Show.
(Entry to this event does not entitle visitors to view the Palace or the Motor Museum or other attractions on the Beaulieu estate: a separate admission charge applies; tickets allowing reduced price entry to these attractions will be available at the HERCMA office at the show)

END - TA - 11/08/15

Sunday, 14 June 2015

Caravanning for ELEVEN!

Caravanning for ELEVEN!

You might have read the title of this blog and assumed there was a mis-type, but the Marklands from Lincoln – a family of eleven have just recently visited Brayford Leisure, their local Swift Group Caravan Dealer to collect their new 2015 Challenger Sport 640 – a six berth van. So if there are only six berths, how do they fit eleven people into the caravan and how on earth do they holiday together?
Janine Markland explains more to Swift Group Marketing Manager – Tom Anderton
“We love caravanning; it allows the entire family to get away together and gives us the freedom to get to all parts of the UK and also to the likes of Spain as a family unit. We have tried holidaying in hotels in Europe but found the family were constantly split up and were spread out in different room across the hotel. Also the expense of flights, transfers, food and drink just meant that we realised we were much better off buying a caravan. This gives us so much better value for money.
Because we have a minibus it enables us to take the whole family, we have six children under eleven and the older three are 12, 14 and 16. So what we do is fit the smaller children into the Caravan and setup a big awning for the older children to sleep in.
We love our new Swift Caravan with its fold up bunk beds. The children get so much from a Caravan Holiday, they get fresh air, education, visit some great places – the UK is a truly amazing place and as I mentioned the value we get from these holidays is incredible.”

James Watson – Branch Manager of Brayford Leisure (pictured third from the right) said:
“I am delighted the Marklands chose to buy their new Swift Caravan from Brayford Leisure. Whilst they are not first time caravanners, we are always on hand to help a family whether new to caravanning or more seasoned caravanners, whatever their size to find their perfect Caravan and help them with their needs. In this instance a Challenger Sport 640 was the perfect van with its great value and flexibility key in the purchase decision. It is brilliant to see the reaction and happiness of the six young Markland children to the family picking up the vehicle and hope they become caravanners themselves in years to come.”

Tom Anderton said “Over the last 6 months Swift have launched a first time buyer initiative aimed to get families and couples into the industry and get into a leisure vehicle. Whilst the Marklands are existing Caravanners it is great to see the benefits they get from caravanning. This is something Swift is promoting through the “Swift Experience” with a number of ambassadors sharing their experiences with a Swift leisure vehicle. The common reaction is the flexibility and freedom a caravan holiday can provide, and also a way to give up the gadgets and try more classical activities such as horse riding, walking, biking and kayaking. The big emphasis is on how much of a fun time you can have and I am sure the Marklands will have a great time in their new Swift Caravan.”
To find out more about the Swift Experience visit:

To visit Brayford Leisure go to:

END - TA - 14/06/2015

Thursday, 7 May 2015

Swift Experience - May 2015

Swift Group have teamed up with expert individuals who are as passionate about tourers and motorhomes as we are. This exciting opportunity will provide you with up to date, real life documented experiences from fellow outdoor explorers whose hearts and minds are fully behind the lifestyle that owning a Swift Group caravan or motorhome can offer.

Whether you are a first time buyer or an experienced tourer and motorhome owner Swift Group always strive to provide you with knowledge, hints, tips and ideas from experienced experts, as well as ideas and opportunities to expand your touring experiences.

The Swift Experience not only allows you to follow the lives of families with a passion for enjoying the freedom the tourer and motorhome lifestyle can offer, but it also hopes to encourage more people to explore and appreciate the outdoors. Visit for more details
Swift Group are pleased to announce their support of Team WIGGINS. The team, founded by Sir Bradley Wiggins, has been awarded a UCI Continental licence for 2015, and will race both at home and abroad. To support the team’s ambitions Swift Group have provided the team of elite British riders with a Swift Escape 696.

The Swift Escape motorhome will be fully liveried in the Team WIGGINS colours along with team sponsor logos. At 3500kg the light weight Escape 696 is ideal for the team enabling its younger drivers to drive it to the race venues. The layout is ideal for providing a relaxing environment pre-race, has a seating arrangement to allow for private team meetings and the bunks at the rear can be used for recovery / physio before and after competition. For more information visit: and 
The Swift Ambassadors
 David Hurst and his wife, Debs, their two young boys, Daniel (5) and Darley (3), and the family pet, Mr Colin dog, are currently exploring the world in their Swift Escape 696 motorhome.
The Hursts fell in love with the freedom a motorhome can offer during their first family trip to Spain, in a hired Swift Escape 686, in 2014. After returning from their holiday they took the decision to downsize their family home and purchase a van of their own. Upon purchasing their Swift Escape 696 they started their Face2Facebook project, in which they travelled with the UK and Europe to visit their Facebook friends and family and chose to donate £2 to a cancer charity for every person they visited. This commitment continues whenever their travels take them close to a family or friend’s home.

2015 saw them embark on their newest exciting adventure, ‘Education by Astonishment’, in which they have taken the decision to remove their eldest son from school for a while to increase learning in exciting and new environments, whilst sticking to a home schooling regime that follows the British National Curriculum subjects. They have pledged to donate to UNICEF for every astonishing person, place or thing they set out to see, incorporating the valuable life lesson that thinking of and giving to others is the best way of happy living.

David Hurst chose to be an ambassador for Swift because his family not only find the Swift motorhome lifestyle brilliant and a great deal of fun, but they also want to inspire others to get outdoors and visit amazing people and astonishing places – whether on long trips like theirs, or just for a few hours on a Sunday.
As David so rightly says, “Get outdoors and be astonished!”

Find our more about David Hurst and his adventures in a Swift Escape Motorhome here
Lee Davey

Lee Davey and his family own a Sprite tourer. For them, caravanning is about valuable time spent with family seeing new sights and experiencing new things. They are strong believers that caravanning not only encourages this but also allows affordable and frequent holidays, whilst staying within their budget. Lee, his wife, and two children (7 & 12) go caravanning up to 40 destinations a year. They use their caravan as the catalyst to enable them to see the UK and Europe at their own pace.

Lee’s family enjoy a range of outdoor pursuits such as kayaking, cycling, and horse riding. And they are always ready for a new adventure. This year will see them visit: Devon, Cornwall, Dorset, Somerset, the Cotswolds, West Midlands, France and Belgium, to name but a few!
Over the course of this year enjoying outdoor activities, making new friends and having fun as a family they will be putting down the gadgets, something they term 'Screen free breaks'. Lee said "We realised that the whole family were at times spending too long on our gadgets rather than speaking to each other and being more active. We are really excited about spending even more time in the great outdoors, and encourage all families who go caravanning or want to do it to give the gadgets a break and get out and about!"

Lee chose to become a Swift ambassador because he is a Swift tourer advocate and wants to get more people into the lifestyle.

“As it’s such a flexible way of getting away, our Sprite fits-in with whatever we want to do whether it’s action-packed, sit back & relax or hopping from one country to another.” Lee Davey.
In 2015 The Swift Group teamed up with extreme sportsman Neil Greentree, owner and boss of UK windsurf Race and Demo team Team QSW. His experience in outdoor sports and his passion for getting as much out of life as possible meant he was the obvious choice for The Swift Group to sponsor to test and write about how our products perform under extreme conditions.

Neil has always been very outdoor minded and his passion for exploration and adventure continues to this day. Neil is an extreme sport Junkie, who likes taking leisure vehicles along with him to give him the freedom to go wherever the wind takes him. He likes windsurfing, mountain biking, hiking, cycling, surfing and wants share his experiences and adventures to encourage others to get into leisure vehicles as he feels they are so important to enable an outdoor adventure lifestyle.

Neil told us, “I grew up with caravans and motorhomes and they have always been the most natural and organic way to travel and holiday. My experience in Freecamping (due to the location of sailing spots I sail) meant teaming up with Swift was a perfect vocation for me. To now be able to test and advise Swift with what works and what doesn't 'out in the field' just seems the right thing to do.”

Neil has been set a number of exciting 2015 ‘Challenge Neil Greetree’ assignments, which you can read more about soon. Find out more here:
 So whether you are contemplating purchasing a leisure vehicle or have just got into the leisure lifestyle then follow and like Swift's Social Media channels and keep up to date with Team Wiggins and Swift Ambassadors latest adventures:
Swift Talk:
Swift TV:

 END - TA - 07/05/15

Wednesday, 1 April 2015

Springtime Updates from Swift Group - April 2015
To mark the launch of a partnership between Swift Group, Freedom to Go and The Telegraph newspaper we have teamed up with the Swift Group to give a way a week-long break in a luxurious 4-berth Swift Rio 340 motorhome. Visit for more details and full Terms and Conditions. Competition closes Friday 17th April 2015.
Swift Group have teamed up with expert individuals who are as passionate about tourers and motorhomes as we are. This exciting opportunity will provide you with up to date, real life documented experiences from fellow outdoor explorers whose hearts and minds are fully behind the lifestyle that owning a Swift Group caravan or motorhome can offer.
Whether you are a first time buyer or an experienced tourer and motorhome owner Swift Group always strive to provide you with knowledge, hints, tips and ideas from experienced experts, as well as ideas and opportunities to expand your touring experiences.
The Swift Experience not only allows you to follow the lives of families with a passion for enjoying the freedom the tourer and motorhome lifestyle can offer, but it also hopes to encourage more people to explore and appreciate the outdoors. For more information visit:
We understand that buying a touring caravan can initially feel like quite a daunting task, and if you’ve no previous experience of caravans you will have many questions swirling around in your mind.
Here we hope to point you in the right direction covering everything from the basics of what a caravan can offer and how to choose the right one for you, to getting on the road and planning your holidays. For more information visit:
To see all the published Swift Dealer Events in April and beyond visit: 
END - TA - 01/04/15

Monday, 9 February 2015

An Exciting Caravan, Camping and Motorhome Show at NEC coming up for Swift

The Caravan, Camping & Motorhome Show 2015
17th-22nd February - NEC Birmingham
It's a very exciting time ahead for Swift Group. Starting on Tuesday 17th February is the Caravan, Camping and Motorhome Show at the NEC, Birmingham.
There is a lot on offer on the three Swift Stands at the Show.

New to the Swift Touring stand this year is Swift's First Time Buyer initiative aimed at providing help and advice to people who are either looking to buy their first caravan or who have bought for the first time. There is a new resource also on the Swift Group website - for much more information as well as a new video on Caravan Basics illustrating the help and advice your local dealer can provide the first time buyer looking for their first caravan - 
So if you are a first time buyer or know a first time buyer, why not pop to see us at the show.
Swift are increasing both Tourer and Motorhome prices from Monday 23rd February, so if you are looking for either a Tourer or Motorhome the show is an ideal place to buy so you "Beat the price increase" - look out for the red roundels and graphics on the stand. Have a chat with one of the dealers on the stand who will be happy to help. Motorhomes are in Hall 3 - stand 3040.
Note maximum saving on Swift Group Tourers is £570
Have a look at the Swift Group website for more info 
Swift Group Motorhomes have proved very popular in the 2015 season and on display will be a wide range of models such as the Rio (pictured) with the rear opening tailgate which has been incredibly well-received by all. Also on display will be models from the Escape range, Autocruise range, Bessacarr range, Esprit range, Bolero Black Edition range and Kon-Tiki Black Edition range. For more information on all the Swift Group Motorhome ranges visit
Beat the price increase and save up to £1,000 on Swift Group Motorhomes at the show - please see the Swift Group website for more details
Swift's highly innovative and popular S-Pod has been extremely well-received and provides a very clever approach to living space design. It is on show on Swift's Holiday Home stand so is a great opportunity to view this exceptional product. For more information and detail on the S-Pod visit :
Swift are also displaying for the very first time the enhanced 2015 Champagne Lodge (pictured).
The top of the range Champagne Lodge is designed to offer a sumptuously equipped and spacious interior, making this a truly exceptional holiday home for all year round living. Built to full residential specification the Champagne Lodge has the advantage of higher thermal insulation to help reduce running costs and better sound insulation for quieter living.
Furniture in ‘Driftwood’ woodgrain combined with the latest designer fabrics gives a high quality feel to the spacious lounge and dining area featuring freestanding sofas, armchair with swivel base and stylish electric fire.
The dining area provides a modern walnut effect dining table and four leather-look chairs situated under a hipped roof to create light, ventilation and a spacious feel.
The adjoining designer style kitchen is fully equipped with a 12 place setting dishwasher, microwave oven, large double cavity oven, stainless steel designer cooker extractor, complementary five burner gas hob with wok stand, integrated frost-free fridge freezer and wine cooler.
There is a wall mounting position for a flat screen TV, iPod style docking station with speakers and ultra-low energy LED lighting throughout.
Bedrooms are spacious with the master offering a luxurious King size bed and walk-in wardrobe. Signal boosted TV positions have been added to both bedrooms. The ensuite bathroom to the main bedroom has a full sized luxurious bath with shower above.
Don't forget we have a number of exclusives on the stands such as Impala Fabrics, Duvalay and Owners Club who would love to talk to you.
So why not get down to the NEC between 17-22 February to find out much much more....
TA - 09/02/15

Wednesday, 17 December 2014

An Exciting Year Ahead for Swift Group

2015 looks to be an incredibly exciting year for Swift. Hot off the heels of a record Motorhome and Caravan Show at the NEC in October 2014, the New Year brings three indoor shows to see a wide range of Swift Group Tourers, Motorhomes and Holiday Homes. So if you are looking for a new Leisure Vehicle in 2015 why not pop and see us. There's so much to choose from.
The first show of the New Year begins on Thursday 15th January and finishes on Sunday 18th January 2015 at Event City Manchester. Swift will be exhibiting a wide range of popular Swift, Sterling and Sprite layouts on stands 2-7 (Swift/Sterling Tourers) and 2-9 (Sprite Tourers) which includes the highly popular award winning Major 4 SB. There are a number of Holiday Home models on stand 2-5 including the very innovative S-Pod. For a selection of Swift Group Motorhomes please visit stand 3-29, where you can see the fantastic Rio range - all new for the 2015 season that is taking the industry by storm! We've also got a new section on our stand, more details to if you are new to Caravanning, come and see us!
Show Opening Times are as follows:
Thursday 15th Jan: 10am – 6pm
Friday 16th Jan: 10am – 8pm (free for visitors from 5pm onwards)
Saturday 17th Jan: 9.30am – 6pm
Sunday 18th Jan: 9.30am – 5.30pm
For more information on the show visit
Following on from Manchester is the Scottish Caravan, Motorhome and Holiday Home show at the SECC from 5th to 8th February 2015. You can find Swift Holiday Homes on stand J20 with a larger stand than ever before, also featuring the fabulous S-Pod and a range of popular models including the Moselle Lodge, all new Biarritz 38ft x 12ft - 2 bedroom model and Loire 32ft x 12ft - 2 bedroom model amongst other exciting models. There will also be several Swift Dealers at the show who will be displaying Swift Group Tourers. There will also be Bessacarr Motorhome models on display.
Show Opening Times are as follows:
Thursday 5th Feb: 10am – 6pm
Friday 6th Feb: 10am – 6pm
Saturday 7th Feb: 10am – 6pm
Sunday 8th Feb: 10am – 6pm
For more information on the show visit:
The final indoor Spring show is at the NEC between Tuesday 17th February and Sunday 22nd February 2015. Swift Group will be exhibiting over 80 vehicles, including a wide range of Tourers, Motorhomes and Holiday Homes. There is something for everyone. So why not come along!
See Swift, Sterling and Sprite Tourers on stand 1300
See Swift, Escape, Bessacarr and Autocruise Motorhomes on stand 3040
See Swift Holiday Homes on stand 4350
Show Opening Times are as follows:
Tuesday 17th Feb: 10am - 6pm
Wednesday 18th Feb: 10am - 6pm
Thursday 19th Feb: 10am – 6pm
Friday  20th Feb: 10am – 6pm
Saturday 21st Feb: 10am – 6pm
Sunday 22nd Feb: 10am – 6pm
For more information please visit:
Happy Christmas from all at Swift Group


The countdown to Christmas has begun and it’s almost time for those at Swift Group to hang up their tools and take a well earned rest.
We would like to take this opportunity to thank all of our customers, employees, suppliers and dealers for your continued support and to wish you a very Merry Christmas and New Year. We look forward to seeing you again in 2015!
END - TA - 17/12/14